Classic exemplar of Jeff Gates’ (author of Guilt by Association:How Deception and Self-Deceit Took America to War) thesis on fighting modern war, ‘hearts and minds’ won by words.
The words do not always have to be accurate, or the concepts they project true, to be effective. They do not even have to mention the deed, as long as the deed can be repainted in the colors of new and finer words.
India is fast becoming a superpower, says Shashi Tharoor — not just through trade and politics, but through “soft” power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it’s not the size of the army that matters as much as a country’s ability to influence the world’s hearts and minds.